Do people still read email newsletters?

Should your company still send out a newsletter?

In today's digital age, email is often seen as a relic of the past. With social media, messaging apps, and other forms of communication available, it's natural to wonder whether people still read email newsletters. The answer, however, is a resounding yes. Here's why:

Email is a Reliable Channel

Despite the rise of other communication avenues, email remains a reliable and widely-used method. People are more likely to check their email regularly, making it an effective way to reach your audience. Some decision makers are focused on email all day long and may not see your pad social media campaign in time.

Newsletters Offer Curated Content

With so much content available online, people are often overwhelmed and may struggle to find the information they need. Newsletters offer hand-picked and nuanced information, making it easier for readers to stay informed on topics that interest them. A well-crafted newsletter can offer some people a welcome break in their workday.

Personalization Increases Engagement

Customization is a key factor in email marketing success. By tailoring your content to your audience's interests and needs, you can increase engagement and build a loyal following. Additionally, having multiple email lists segmented by audience type, content topic areas, or other defining factors can increase your open rates.

Newsletters Provide Value

A well-crafted newsletter can provide merit to your readers, whether through informative articles, exclusive discounts, or insider tips. This makes readers more likely to open and engage with your newsletters over time. People will open, read, and click through newsletters that appeal to their interests.

Email Newsletters Have a High ROI

Email marketing has consistently shown to have a high return on investment. According to HubSpot, the average ROI for email marketing is $42 for every $1 spent. There are many free or low cost email platforms that drive these costs down even further to a point where the only resource needed is time.

Mobile Optimization is Key

With more people accessing email on their mobile devices, it's important to optimize your newsletter for mobile viewing. This ensures that your content is easily readable and engaging, regardless of the device being used.

People do still read email newsletters, and they can be an effective way to reach and engage your audience. By providing curated content, personalizing your emails, and optimizing for mobile viewing, you can create newsletters that offer value to your readers and drive business results.